eSMMART Guiding Principles

	Everyone who works with clients, both business owners and employees, is a professional and deserves an opportunity for professional training and recognition.
	A significant knowledge base about move management and working with older adults is required to create the client-centered service that defines what we do.
	Front line performance --- our work with clients at the job site --- is where the rubber meets the road.
	In order for businesses to grow, owners need to work on their businesses, not in them. Consistent standards and practices, developed through training, make this possible.
	Professional standards and training are one of the elements that will elevate our industry from a commodity based on price to a service based on value.

eSMMART Management Team 

Margit Novack, MCP
eSMMART President

Margit Novack is a pioneer and leader in the Senior Move Management industry. Since 1996, Margit has operated Moving Solutions, one of the largest Senior Move Management businesses in the United States. In 1999, Margit helped catapult Senior Move Management into national limelight when Moving Solutions was awarded the American Society on Aging's Business and Aging Award. In 2001, she initiated the first formal training program in the industry for new business owners. In 2002, Margit became the Founding President of the National Association of Senior Move Managers (NASMM). In 2007, Margit launched eSMMART, the first web-based industry training program and the only program designed for both business owners and employees. Margit continues to operate an on-site Business Development Program to help new business owners develop successful businesses through best practices, proven sales techniques and state-of-the-art operational systems.

Recognized as an industry expert, Margit has been quoted in numerous national publications including Time Magazine, the New York Times, the Wall Street Journal, the Washington Post, the Kiplinger Retirement Report, AARP and National Public Radio, among others. Margit speaks frequently at national conferences on topics related to senior relocation, entrepreneurism, hoarding, and marketing strategies for individuals working with the fifty plus market.

eSMMART is a collaborative effort. Additional contributors include:

371 Productions
371 Productions is a unique, independent production company that operates within the Peck School of the Arts, of the University of Wisconsin - Milwaukee. 371 Productions creates documentaries about issues that shape our lives, including the nationally acclaimed film, "Almost Home". In addition to creating documentaries, 371 Productions designs and implements outreach and education projects to extend and deepen the impact of its films. "Almost Home" was a catalyst for discussions in communities throughout the country about the nature of long term care in America. www.371productions.com

Fanlight Productions
Fanlight Productions is a leading distributor of innovative film and video works on the social issues of our time, with a special focus on healthcare, mental health, professional ethics, aging, disabilities, and gender and family issues. Founded by independent filmmakers more than twenty years ago, our goal has been to create for our clients a select collection of educational programs which are independent in their vision, emotionally and intellectually engaging in their approach, and accurate and up-to-date in their content. Our catalog strives to present contemporary cross-cultural perspectives on the issues of concern to our many audiences, and we are engaged in an ongoing effort to maximize the accessibility of our collection. www.fanlight.com

Terra Nova Films
Terra Nova Films is a non-profit organization dedicated to fostering a greater understanding and appreciation of life in its later years through the media of film and video. Recently marking its 25th year of service, Terra Nova Films exclusively produces and distributes films that value the life experiences, and contributions of older adults--informing, inspiring, and reshaping preconceived notions about aging along the way. Our vast collection of educational films are used to train and improve communication about care, dignity, and safety issues that affect older adults, and have become a mainstay for countless healthcare organizations across the country, in Canada, and abroad. www.terranova.org
 
Gael Hannan
Gael Hannan is a hearing health consultant who grew up with a progressive hearing loss that is now severe-to-profound. Her hearing loss advocacy includes speechreading instruction, hearing awareness presentations, corporate sensitivity training, workshops for youth with hearing loss, and work on many access committees. Gael is a sought-after speaker for her humorous and insightful presentations about hearing loss, and presents her solo show Unheard Voices to audiences around North America and New Zealand. Gael lives with her husband and son in Toronto.

Mary Elizabeth Parker, Ph.D
Mary Elizabeth Parker, Ph.D is a former university professor who has worked as a freelance writer for many years. Her work includes stories and a book of essays in progress, as well as 3 published books of poems and individual poems in literary magazines including the Iowa Review, the Gettysburg Review, Confrontation and others. Her story, "Papier-Mache," which introduces the eSMMART course, "Guiding to Deciding," was originally published in the anthology, Grow Old Along with Me--The Best is Yet to Be (Papier Mache Press), an internationally recognized literary press on issues of aging. The cassette version of the anthology, with stories read by such stars as Edward Asner, Ellen Burstyn and CCH Pounder, was one of 5 nominees for a 1996 Grammy Award.

Laurie White, MSW
Laurie White, MSW was inspired to work in the field of gerontology after her grandmother died at the age of 103. For the past 25 years she has worked in the field of Alzheimer’s and dementia care, advocating for families affected by Alzheimer’s disease and related memory disorders, developing programs for people with dementia, and educating family members and direct care staff in residential care homes. Laurie is a frequently requested speaker at conferences, presenting practical ready-to-use information to family caregivers and health care professionals. Laurie has co-authored two nationally acclaimed books, Understanding Difficult Behaviors and Moving a Relative with Memory Loss. Laurie is President and Owner of Dementia Care Consulting, based in Santa Rosa, California.

PositScience
San Francisco-based PositScience is a leader in the emerging field of cognitive technology. Lead by a world-wide team of scientists, PositScience creates non-invasive, computer-based tools that engage the brain’s natural plasticity to improve brain health. The company’s initial products focus on age-related cognitive decline. Articles about PositScience have appeared in national media, including the New York Times, the L.A Times, the Wall Street Journal, Marketwatch, Washington Post, and Forbes, among others. In 2007, the American Society on Aging (ASA) awarded PositScience its prestigious Small Business Award. www.positscience.com

Susan M. Duncan, RN, Designer
Susan M. Duncan is the founder and principal of The ABCs of Accessibility® inc, a firm committed to developing the most powerful design tools to support the fields of Universal Design and construction. After augmenting her nursing career with education in interior design, Susan founded ADAptations inc® in 1978 and committed herself to increasing awareness of accessible design. In 1998 she developed the ABCs of Accessibility® inc., an award-winning video series and in 2004 she invented and patented the revolutionary design and planning tool, The Visualizer® Set. Today, Visualizer Sets are used by architects, space planners, building and homeowners, students and educators in related fields. www.visualizerset.com